Building a start-up it is easy to be said but how hard can it be? Well, you obviously need an idea, if possible to be some kind of innovative would be great… So, if you are creative enough finding a problem and fixing it you can start thinking about Opportunity. What would you do? Create a new product or just use some old idea but twist it a little bit? Take a different approach to an existing markets? Create a new market?
Then what? Business model of course! Choose a business model, produce the product, test it and start selling. But wait,where are the customers? Ok, go back then. Find the customers, talk to them, find what they need, find what their problems are. Can you solve them?
Well if you can, then adjust your business model and start asking again. If needed improve, if not, you are doing a great job, but then you need to improve anyway to keep them interested and few steps ahead from the competition. In theory everything might be perfect, in practice you need to deal with the reality. You might go back to the drawing board many times until you discover your costumers, understand their problems, find a solution, create a real product and give it to them. Let’s not forget about the competition we have to deal with. Understanding customer segments, value propositions, markets and influences might not be that simple, and until you realize you might run out of cash.
So how to build a Start-up? I guess the answer is with a lot of patience and even more research and testing, as the problem itself might be only the tip of the iceberg.