start-up movement


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How to build a Start-up?

ImageBuilding a start-up it is easy to be said but how hard can it be? Well, you obviously need an idea, if possible to be some kind of innovative would be great… So, if you are creative enough finding a problem and fixing it  you can start thinking about Opportunity. What would you do? Create a new product or just use some old idea but twist it a little bit?  Take a different approach to an existing markets? Create a new market?
Then what? Business model of course! Choose a business model, produce the product, test it  and start selling. But wait,where are the customers? Ok, go back then. Find the customers, talk to them, find what they need, find what their problems are. Can you solve them?

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Well if you can, then adjust your business model and start asking again. If needed improve, if not, you are doing a great job, but then you need to improve anyway to keep them interested and few steps ahead from the competition. In theory everything might be perfect, in practice you need to deal with the reality. You might go back to the drawing board many times until you discover your costumers, understand their problems, find a solution, create a real product and give it to them. Let’s not forget about the competition we have to deal with. Understanding customer segments, value propositions, markets and  influences might not be that simple, and until you realize you might run out of cash.

So how to build a Start-up? I guess the answer is with a lot of patience and even more research and testing, as the problem itself might be only the tip of the iceberg.

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”No business plan survives the first customer contact”

For the past few weeks we learned what a startup is, and how many types of startups we have.The common thing between the different startups  (small business, lifestyle, scalable, buy-able, large company or social entrepreneurship) is that they are all some kind of an experiment. Driven by passion, made to be sold, to feed the family, or to search for a new business model, startups usually bring innovations for services or products at a high risks.

This is how the Lean Startup  was born. The first who introduced the idea was Eric Ries. Inspired by the lean manufacturing model, that the Toyota gurus Taiichi Ohno and Shigeo Shingo came up with, he claims that using his model risk can be minimized by carefully planning and research. By meeting with the future customers, one can solve the problem in early stages and introduce a product at a shorter time. Taught by his mistakes he didn’t gave up and keep on trying, becoming an inspiration for many entrepreneurs around the world. Are you one of them?

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Let’s get started!!!

Well, a new challenge is on the way. I think  it is a time to expand our horizons.

Pleasantly surprised when i got into a room with so many clever and motivated people, with different beliefs but same goal : We all want to find out where is ”success”, and how to get there. It didn’t take much time until i realized this won’t be  just another boring lecture. Chairs were already semi-circle positioned and  coffee and sweets waiting for us.(I really wish all my classes could start this way)  Full credit for organizing all this to our lecturers: John Green, Daryl Chapman and Timo Riikkilä.

After we introduced ourselves it was  time for a team building game. Here is the question: What can you do with one marshmallow, 20 pieces of spaghetti , tape and 4 people? Well, the correct answer should be a tower, but actually we created a TEAM!

Time was flying and this was the end of our lecture. On my way  home i  had the time to go through what John and Daryl made us do: they gave us a challenge that became a lesson, to show us that if we want to win in real life, first we need to have a great team and create a good plan- start with the problem (marshmallow), don’t build everything blindly on the idea, and  at the end to realize, it will not hold as the problem is too big.